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Best Friends Forever! Back in 2006, McDonald's China launched a series of THE DOG plush toys . THE DOG Campaign has made its comeback in 2025. We customized 4 stop motion animations for the 16 dog plush toys. The title animation took the classic McDonals's commercial Swing as a reference. Directed by Steve Horn the commercial won the Cannes Lions Award in 1996. In addition to these four animations, another animated video with the swing dogs are displayed on a number of high street LED screens all over China.
Still.
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