TOYOTA: 兔YOTA

This Toyota commercial is tailored for the Year of the Rabbit. It is a fairy tale about a smart but timid rabbit father and his son who is keen of vehicles. The rabbit father makes a car for the son as a new year present with the skill he ‘copies’ from Toyota. '兔YOTA' shares a similar pronunciation with 'TOYOTA'. It carries TOYOTA's best wishes to Chinese car owners in the Year of the Rabbit.

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